Business Spotlight: Rarissimaa
Rarissimaa: Where Fashion meets sustainability
Meet Ruchika, the creative force behind Rarissimaa. Ruchika’s journey as a fashion entrepreneur is not only driven by her love for stylish clothing but also by her commitment to sustainability and ethical practices. Today, we delve into the story behind Ruchika’s brand, the challenges she has faced, her goals for the future, and the impact her products have on customers and the environment.
With a background in the fashion industry, Ruchika took a break to focus on her family. During this hiatus, her interest in sustainable living grew, leading her to explore eco-friendly practices, such as organic gardening and utilising natural materials in day to day life. Motivated by her newfound awareness of the fashion industry’s environmental impact, Ruchika decided to create a brand that aligned with her values, resulting in the birth of Rarissimaa.
Rarissimaa is a brand that sells luxury loungewear, perfect for those evenings where you want to slip into luxury and let the day go. All items are made with high-quality, organic cotton, and are cut and sewn by hand. Say goodbye to fast fashion. Ruchika revealed that her dream “celebrity” customer would be the Princess of Wales, Kate Middleton, whose embodiment of grace, poise and modern royalty resonates with the brands vision.
So what does Ruchika envision in the future of her business? Her primary focus is on establishing a strong brand identity that resonates with the target market. Through high-quality products, innovative designs, and exceptional customer service, Ruchika aims to position her brand at the forefront of the fashion industry. Furthermore, Rarissimaa plans to expand its product line to cater to a diverse customer base, encompassing casual wear, formal wear, and accessories, all with sustainability and affordability at the forefront.
When asked about her favourite product, Ruchika finds it challenging to choose a single item. Every creation from Rarissimaa is crafted with love and dedication, making it difficult for her to pick favourites. Each piece embodies her values, combining style, comfort, and sustainability.
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